Why We Do This

Why We Do This

We are a small firm offering a specialized level of services to a narrowly defined but geographically scattered market. We have 300+ clients that we advise on IRR and liquidity risk in over 40 states from Alaska to Florida. The utilization of technology such as web-based conferencing and training allows us to provide extensive support and training as part of our regular service.
In the early years of the business, Mark traveled the country giving seminars and personally visiting credit unions. It was effective but expensive and time-consuming. The goal of his travel was to get the company name out in front of the credit union public in a positive way. In addition, we utilized traditional approaches such as direct mail, attending association meetings and advertising in trade publications.

It’s natural to be dubious when offered something for free.

As technology has evolved, we can now deliver valuable training and support such as webinars, newsletters, and specialized documents more conveniently and cost-effectively. This approach has been embraced by our clients. In addition, we opened our webinars, newsletters, and policy templates free of charge to the general credit union public.

It’s a win-win for all concerned.

Our clients benefit by receiving valuable support and training without the travel constraints. Non-clients are also able to benefit from the presentations and our extensive industry experience. In addition, they have the opportunity to become familiar with our services and the possible benefits of becoming a client.
Please take part in our free programs with no obligation or expected commitment. Also feel safe in the knowledge that we will never sell or give your contact information to any third party.

Our firm has been a credit union exclusive consulting company for over 30 years specializing in asset and liability management with Interest Rate Risk and Liquidity Risk Solutions for credit unions.

Mark H. Smith, Inc. and Team

“They are extremely helpful and answered all of my questions thoroughly and patiently. Just one of the many reasons I use Mark H Smith, Inc. Thank you for such great service!”

— Valerie W., Bethlehem 1st Federal Credit Union

“Thanks Cynthia for your help with the “details,” and also for helping me to learn more. You do an awesome job. For a credit union of our size to have the expertise Mark Smith & Co. provides is valuable.”

— Vidya I., Marion Community Credit Union