A free, live seminar presented in your area by one of the
credit union system’s most experienced financial advisors

Seminar Objectives: 2009 may be the most challenging year that credit unions have faced in their history. While most natural-person credit unions never got caught up in the lending excesses and stupidity so prevalent in recent years, the collateral damage and irresponsible actions of some of the Corporate Credit Unions present serious challenges for almost all credit unions this year and beyond. This short, live seminar will highlight strategies which you may employ to make your credit union viable for your current and future members.

Seminar Format: Live. Oriented toward small groups of attendees who are encouraged to participate and ask questions.

Presenter: Mark H. Smith—In 2009, Mark completed his 30th year working with mid-sized and small credit unions as a regulator, auditor, and advisor. See his bio.

Timeframe: This is about a 3-hour seminar.

Schedule: See schedule.

Cost:
Absolutely Free—No Obligation

Why Free? Mark H. Smith Inc. has served the credit union system for 30 years. Offering this seminar free of charge is our way of paying back. Those of you who have attended our seminars in the past know that we offer an excellent program and never use our seminars as a sales presentation.

Key Topics of Swimming With the Sharks:
♦Developing a strategic outlook
Many credit unions focus on the now and the short-term. It certainly is
important to manage your credit union today, but it’s equally important to be
thinking strategically.

♦ Managing the balance sheet and net worth (capital)
Determining how much capital your credit union really needs
Setting targets for asset growth and capital growth
Determining priorities—Asset growth versus net worth (capital)

♦ Tips for managing the interest spread
Understanding the impact of leverage on your net spread and ROA
Small changes in the spread lead to a great impact on your ROA
Investment strategies outside of the corporate system should be considered
Strategies to lower your cost of funds and attract shares under
favorable conditions
Identify nonrate-sensitive shares and adjust dividends accordingly

♦ ALM interest rate risk update
With interest rates at or near historic lows, and the Federal Government on
the verge of historic deficit spending, the risk of inflation and associated
increasing rates seems high. Strategize your balance sheet and credit union
operations to mitigate interest rate risk.